This blog post will provide a brief description of the user research in terms of a qualitative approach and data analysis. After completing my second project work and using the above method to gain a useful insight into the behavior and habits of the users, I thought it would be interesting to present and clarify the procedure I used.
The aim of this blog post is to highlight the importance of user research in terms of developing a successful content strategy with the goal of improving business results of every company or any other business entity.